#ManychatPartner – In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use.

Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention.

Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel.

🔥Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK

🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos)

🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/

💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

🤓 Watch Next!

How To Use Manychat Instagram Automation: Send DMs & Boost Engagement
Watch: https://youtu.be/YnepkAEC12I?si=zAaN1C1nTmHl5YZ6

1 Million Followers in 2026 – My *EXACT* Instagram Strategy

Get WAY MORE Leads and Sales on Instagram with DM Automation

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🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle
👉 https://instaclubhub.com/flash-sale-7/

▶ Be sure to check out the Build Your Tribe Playlist for other great episodes
➜ https://www.chalene.com/byt

🔗 Let’s Connect!
Brock Instagram:
➜ https://www.instagram.com/brock11johnson/?hl=en
TikTok:
➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566

00:00 – Intro
03:36 – Ditch The Link
07:06 – Comment A Keyword
08:32 – DM Automation Explained
16:48 – Generic Graphic Designs
19:50 – Raw Authentic Content
21:16 – Cinematic Polished Posts
22:07 – Creative New Formats
25:57 – Feature-Based Selling Trap
27:08 – The iPod Pitch
27:53 – Get Rich Quick
29:51 – Sell More Often

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This new Meta update will change the way your clients interact with your Facebook & Instagram ads, this video covers my thoughts & feelings, best use cases & some top tips!

Get personal Meta Ads feedback from me (live) for less than $60 per session:
👉 https://www.skool.com/benheath/about

Let my agency run your Meta ads for you:
👉 https://heathmedia.co.uk/done-for-you/

If you’re new here — I’m Ben Heath.

I run Heath Media, a marketing agency that helps businesses scale using Meta Ads (Facebook & Instagram).

We offer done-for-you advertising services, coaching, and training — all focused on one thing: driving real, measurable results.

Over the past 11+ years, we’ve:
• Spent $300M+ on ad campaigns
• Generated $1.2B+ in revenue
• Worked with 5,000+ businesses worldwide
• Helped millions of marketers and entrepreneurs improve their advertising

If you want to get better results from Facebook & Instagram ads, this channel will show you how — from setup to scaling.

Subscribe and check out more here:
👉 https://www.youtube.com/@BenHeath

DISCLOSURE
This content is for educational purposes only and does not guarantee results. Always assess your own marketing strategy and risk tolerance before making decisions.

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