The Best Facebook Ad Creative Strategy for 2026

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l137

Join my Skool community: https://www.skool.com/facebook

My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l137

If you are new to this channel, there’s a bit you should know about me…

2012 – Sold my first product online, a camping blanket.
2014 – Opened my first shopify store and launched my first facebook ad
2017 – Sold my shopify store
2018 – Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 – Joined BarkBox as Director of Emerging Channels
2020 – Ran ads
2021 – BarkBox grows from 150mil to 2.5B, goes public on NYSE.2022 – Started The Moonlighters
2023 – Started exclusively hiring top 1% media buyers.
2024 – Fired sales team, my business partner speaks to every client before we work together.
2025 – 150+ clients served.

Free Resources:Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l137

All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l137

Case Study: How We 10X’d a Brands’ Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l137

Connect on Instagram: https://www.instagram.com/sampiliero/

Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l137

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Want to master the facebook ads strategy that actually works in 2026? I’m breaking down the most effective facebook ads 2026 blueprint using a proven meta ads creative strategy designed to scale. If you’re tired of guessing which facebook ad creatives will convert, this video will walk you through how I build high performing ads step-by-step.

You’ll also learn my complete creative testing framework, used to optimize and scale using the latest meta ads scaling techniques. With the recent andromeda update, the facebook ads algorithm has changed — and I’ll show you how to stay ahead.

This video also covers how to use a ugc ad strategy to boost engagement, and why a smart paid social strategy is critical for success. I reveal the key to unlocking massive ROI with ecommerce facebook ads, using a no-fluff, practical facebook ads tutorial that’s perfect for beginners and pros.

Don’t miss my breakdown of the creative flywheel and how to streamline your ad creative testing so it aligns perfectly with the current facebook ads system. You’ll also get tips on meta ads optimization to produce consistent winning ad creatives.

If you’re doing facebook ads for ecommerce, this is the performance marketing strategy you need to dominate in 2026.

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