Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l121

My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l121

If you are new to this channel, there’s a bit you should know about me…

2012 – Sold my first product online, a camping blanket.
2014 – Opened my first shopify store and launched my first facebook ad
2017 – Sold my shopify store
2018 – Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 – Joined BarkBox as Director of Emerging Channels
2020 – Ran ads
2021 – BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 – Started The Moonlighters
2023 – Started exclusively hiring top 1% media buyers.
2024 – Fired sales team, my business partner speaks to every client before we work together. 2025 – 150+ clients served.

Free Resources:
Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l121

All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l121

Case Study: How We 10X’d a Brands’ Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l121

Connect on Instagram: https://www.instagram.com/sampiliero/

Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l121

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I break down the real future of Facebook Ads and Meta Ads as we approach 2026. If you’re running Facebook advertising or Meta advertising, it’s time to adapt your Facebook ads strategy and Meta ads strategy to the new changes coming. I dive into what the Facebook ads 2026 and Meta ads 2026 landscape will look like, including how the Meta algorithm—especially the Andromeda algorithm—is changing everything.

If you care about Facebook ads attribution or Meta attribution, I explain the updates that could affect your tracking and results. Plus, I’ll show you how to update your Facebook ads structure, scale with CBO Facebook Ads, and improve your Facebook ads scaling methods for better performance.

You’ll also learn how to upgrade your Facebook ads creative, sharpen your Facebook ads targeting, and boost Facebook ads performance. Whether you’re in ecommerce Facebook ads or building your paid social strategy, this video has what you need. If you’re searching for a complete Facebook ads tutorial or Meta ads tutorial, you’re in the right place.

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