Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l134

Join my Skool community: https://www.skool.com/facebook

My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l134

If you are new to this channel, there’s a bit you should know about me…

2012 – Sold my first product online, a camping blanket.
2014 – Opened my first shopify store and launched my first facebook ad
2017 – Sold my shopify store
2018 – Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 – Joined BarkBox as Director of Emerging Channels
2020 – Ran ads
2021 – BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 – Started The Moonlighters
2023 – Started exclusively hiring top 1% media buyers.
2024 – Fired sales team, my business partner speaks to every client before we work together. 2025 – 150+ clients served.

Free Resources:

Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l134

All My Free Stuff: https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l134

Case Study: How We 10X’d a Brands’ Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l134

Connect on Instagram: https://www.instagram.com/sampiliero/

Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l134

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I’m breaking down the most effective approach to facebook ads 2026 and why your old methods won’t work anymore. If you’re ready to master meta ads strategy and take your facebook ads scaling to the next level, this video covers everything you need. I walk through my personal paid social strategy and reveal my complete facebook ads framework that’s working right now.

You’ll learn how to build a powerful prospecting cbo, structure your campaigns with a winning facebook ads structure, and implement advanced creative testing facebook methods. I also show you how to dial in your facebook ads optimization using the latest facebook ads creative strategies that are dominating the platform after the andromeda update.

Whether you’re running ecommerce facebook ads, targeting dtc facebook ads, or focusing on incremental roas, this video will give you the edge. I dive deep into meta advertising, breaking down what works today in paid traffic strategy, and how to nail your facebook ads bidding to scale with confidence.

Plus, I’ll introduce you to my creative scaling system and walk through a full facebook ads tutorial so you can start executing right away. If you’re serious about growth, understanding media buying strategy is a must—and I’m giving you the full breakdown right here.

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Sometimes the reason the thing isn’t working for you is because your intent is selfish and other humans sense that … You want to sell your product, you want to sell a service, you want to grow your following, but what about the person on the other side? How does your content help them?? Might be time to actually think to yourself, “what’s in it for them?” when you make content. When I ask people… seems like a lot can answer what’s in it for themselves, but struggle when I ask the reverse ♥️♥️♥️♥️ Have a feeling this is gonna be an unlock 🔐 for somebody
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Thanks for watching!

Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: https://www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

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