Ultimate Guide to Social Media Marketing for B2B in 2026
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In this video, I sit down with Chris Cunningham, one of the founding members at ClickUp, to break down how they built a B2B social media machine from scratch, running a weekly writers room and shooting 12 to 15 videos every Thursday.
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0:00 – Intro
1:44 – Chris’s background at ClickUp
3:39 – Biggest mistakes in B2B social
6:05 – ClickUp’s content strategy
7:51 – A/B testing with Trial Reels
9:21 – Managing 35 accounts
12:50 – Mining ICPs for content ideas
15:39 – Connecting social to pipeline
16:21 – Finding and hiring creators
19:07 – The weekly writers room
28:53 – Tools and scheduling
32:11 – How to get started
35:48 – Budget breakdown
38:06 – AI vs. human creativity
42:03 – Social media as a B2B moat
48:49 – Wrap up
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