The NEW Way to Run Facebook Ads in 2026

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l134

Join my Skool community: https://www.skool.com/facebook

My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l134

If you are new to this channel, there’s a bit you should know about me…

2012 – Sold my first product online, a camping blanket.
2014 – Opened my first shopify store and launched my first facebook ad
2017 – Sold my shopify store
2018 – Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 – Joined BarkBox as Director of Emerging Channels
2020 – Ran ads
2021 – BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 – Started The Moonlighters
2023 – Started exclusively hiring top 1% media buyers.
2024 – Fired sales team, my business partner speaks to every client before we work together. 2025 – 150+ clients served.

Free Resources:

Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l134

All My Free Stuff: https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l134

Case Study: How We 10X’d a Brands’ Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l134

Connect on Instagram: https://www.instagram.com/sampiliero/

Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l134

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I’m breaking down the most effective approach to facebook ads 2026 and why your old methods won’t work anymore. If you’re ready to master meta ads strategy and take your facebook ads scaling to the next level, this video covers everything you need. I walk through my personal paid social strategy and reveal my complete facebook ads framework that’s working right now.

You’ll learn how to build a powerful prospecting cbo, structure your campaigns with a winning facebook ads structure, and implement advanced creative testing facebook methods. I also show you how to dial in your facebook ads optimization using the latest facebook ads creative strategies that are dominating the platform after the andromeda update.

Whether you’re running ecommerce facebook ads, targeting dtc facebook ads, or focusing on incremental roas, this video will give you the edge. I dive deep into meta advertising, breaking down what works today in paid traffic strategy, and how to nail your facebook ads bidding to scale with confidence.

Plus, I’ll introduce you to my creative scaling system and walk through a full facebook ads tutorial so you can start executing right away. If you’re serious about growth, understanding media buying strategy is a must—and I’m giving you the full breakdown right here.

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