What Is Social Media Marketing? (And Why Does It Matter?!)
Proper social media management can get you big results, and we’re here to show you how to develop a strong social media marketing strategy, find the right social media marketing tools, and get started with social media advertising.
This small business asked us to manage his Facebook ads. We spent $350 in Facebook ads and they generated $3700 in return. That’s a 10x return on ad spend!
Social media marketing is one the BEST ways to market your business online.
But interestingly enough, most people do not have a CLUE what social media marketing really is.
So I am going to take some time in this video to fully define – What is Social Media Marketing?
Put simply, social media marketing is the process of promoting your business to potential customers through social media platforms.
However, to be truly successful, you have to promote the interests of your customers, more than your business itself. But don’t worry, we’ll dig into what that means in a second.
There are many variations of social media marketing, and it is important that you understand the difference between each of them.
The original component of social media marketing is referred to as social media management.
Social media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
It involves setting up social media accounts and posting relevant content to your pages. The goal of this function is to reach your target audience and build trust through posting engaging content.
The idea is that, over time, the people who frequently engage with your content are more likely to do business with you. Engagement represents positive reactions that people have when they see your brand, and at high frequencies, it builds undeniable trust in your business.
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What Is Social Media Marketing Video Outline:
What is Social Media Marketing: (1:59)
Why is Social Media Marketing Important?: (4:00)
How to Get Started with Social Media Marketing: (9:15)
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