{"id":992,"date":"2026-11-03T09:00:41","date_gmt":"2026-11-03T09:00:41","guid":{"rendered":"http:\/\/tiau.com\/3\/socialmediamarketing\/?p=992"},"modified":"2026-11-03T09:00:41","modified_gmt":"2026-11-03T09:00:41","slug":"ultimate-guide-to-social-media-marketing-for-b2b-in-2026","status":"publish","type":"post","link":"https:\/\/tiau.com\/3\/socialmediamarketing\/?p=992","title":{"rendered":"Ultimate Guide to Social Media Marketing for B2B in 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/lOBVe0M2DaE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Learn more about Exit Five&#8217;s private marketing community: https:\/\/www.exitfive.com\/<\/p>\n<p>In this video, I sit down with Chris Cunningham, one of the founding members at ClickUp, to break down how they built a B2B social media machine from scratch, running a weekly writers room and shooting 12 to 15 videos every Thursday.<\/p>\n<p>Join 50,000 people who get Dave&#8217;s Newsletter here: https:\/\/www.exitfive.com\/newsletter<\/p>\n<p>***<\/p>\n<p>0:00 &#8211; Intro<br \/>\n1:44 &#8211; Chris&#8217;s background at ClickUp<br \/>\n3:39 &#8211; Biggest mistakes in B2B social<br \/>\n6:05 &#8211; ClickUp&#8217;s content strategy<br \/>\n7:51 &#8211; A\/B testing with Trial Reels<br \/>\n9:21 &#8211; Managing 35 accounts<br \/>\n12:50 &#8211; Mining ICPs for content ideas<br \/>\n15:39 &#8211; Connecting social to pipeline<br \/>\n16:21 &#8211; Finding and hiring creators<br \/>\n19:07 &#8211; The weekly writers room<br \/>\n28:53 &#8211; Tools and scheduling<br \/>\n32:11 &#8211; How to get started<br \/>\n35:48 &#8211; Budget breakdown<br \/>\n38:06 &#8211; AI vs. human creativity<br \/>\n42:03 &#8211; Social media as a B2B moat<br \/>\n48:49 &#8211; Wrap up<\/p>\n<p>***<\/p>\n<p>Brought to you by:<\/p>\n<p>AirOps &#8211; The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com\/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.<\/p>\n<p>Customer.io &#8211; An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io\/exitfive.<\/p>\n<p>Convertr &#8211; The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io\/exitfive.<\/p>\n<p>Compound Growth Marketing &#8211; A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about Exit Five&#8217;s private marketing community: https:\/\/www.exitfive.com\/ In this video, I sit down with Chris Cunningham, one of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/tiau.com\/3\/socialmediamarketing\/?p=992\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide to Social Media Marketing for B2B in 2026 - 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